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To get any new business idea off the ground you must have a plan--and if you need to raise funds to finance the business or get the approval of senior management, it must be a convincing plan. This guide covers every aspect of preparing a business plan including how to analyze the market, how to model the business and financial statements, and analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a business plan that is read. Finally, "Guide to Business Planningshows how to use a business plan to help put your ideas into practice and how to monitor and measure the performance of the business. This newest title in The Economist series is critical for businesspeople who have an idea and need a plan.
- Sales Rank: #1290421 in Books
- Brand: Brand: Bloomberg Press
- Published on: 2004-02
- Original language: English
- Number of items: 1
- Dimensions: 10.24" h x .85" w x 7.82" l, 1.90 pounds
- Binding: Hardcover
- 288 pages
- Used Book in Good Condition
About the Author
Graham Friend and Stefan Zehle are business consultants who specialize in advising on new business developments. Graham Friend is the co-author of Guide to Business Modelling.
Most helpful customer reviews
11 of 12 people found the following review helpful.
Concise and helpful
By Sergio Ocon Cardenas
After having finished an MBA, I am currently involved in the creation of a new company. Although most of the knowledge is in my books, the extension of it made me search for an alternative.
Using of this book was the answer to our need. It is a short and clear book that focuses in the most important things to consider, and we have used its reading to remember what we learned, and to build the fundations on our work afterwards. Not to forget the excel file that you can download and use for your business planning.
6 of 6 people found the following review helpful.
The Guide that Keeps on Giving
By Keeler Cox
I'd give this impressive book an "MBA" rating - for Meticulous Business Audiences only.
Its contents are broad and deep enough to address the requirements of any-length plan, be it a 20-40 pager for a small and straightforward business or a "beauty parade" document of over 500 pages.
The chapters, collectively, are well organized according to the stages of the planning process and because each one explains the fundamental concepts associated with each stage, it sort of seems, when you're reading, like you're on an MBA-curriculum tour. I was reminded of The Ten-Day MBA by Steven A. Silbiger; however, this is closer to a traditional textbook. It's also *loaded* with relevant business planning tools and techniques that range from simple to sophisticated, and from qualitative to quantitative.
I don't see this only as a guide for preparing a document (i.e., the plan). It's not just for one-time use. In a bigger sense, I see it as a manual for drafting a blueprint for success - which is a year `round endeavor. That's what ultimately compelled me to *buy* the book after having first borrowed it from the library.
0 of 0 people found the following review helpful.
Planning for Success
By Larry Underwood
Graham Friend has compiled a very user friendly guide for any business looking to get off the ground, or simply trying to expand its overall operation. In business, any unclear strategies are rarely going to work; the psychic powers of employees in any organization usually aren't going to read the mind of the unclear head-honcho launching an unclear plan. Unfortunately, that happens more often than we'd like to see in the real world of business.
The good news is the information contained in this book will greatly eliminate the problems & help guide any organization towards a clear path of business success. The message is quite clear: Planning for success is the most effective way to prevent disasters; especially in the volitile world of 21st century business.
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